Legal
Acceptable use policy
What you may and may not do with CVRLanding: the pages you publish, how you use AI, tracking and email, and how we enforce these rules.
This document is a draft
We wrote it for the CVRLanding preview build. It has not yet been reviewed by legal counsel for the countries we serve, and it will change before launch. It is not legal advice.
On this page
Purpose and scope
This policy is part of the Terms of service. It covers everything you do with CVRLanding: the pages and content you create and publish, how you use the AI features, the tracking you set up and the email the service sends for you.
Deceptive pages hurt visitors, get ad accounts suspended and put every customer on a shared platform at risk. You are responsible for your workspace members and for anyone else you let use your account.
Where the policy of an ad platform that sends traffic to your page is stricter than this one, the stricter rule applies to that traffic.
Deceptive content
Do not publish anything that misleads visitors. In particular, do not use:
invented reviews, testimonials, ratings, customer counts or results, or paid ones presented as independent
false endorsements, awards, certifications, accreditations, licenses or “as seen in” logos
fake scarcity: stock notices without a real inventory source, or countdowns that reset or have no real deadline
fake recent-purchase or live-visitor notifications
hidden costs, misleading prices or discounts, or bait-and-switch offers
health, financial or legal claims you cannot substantiate, such as cure claims or promised income
guarantees of results you cannot honor
impersonation of another brand, person, government body or organization
phishing, or pages that collect passwords, card details or other credentials under false pretenses
CVRLanding’s widgets are built to avoid these patterns: countdowns follow a real expiry rule, stock notices read a real inventory source, and the AI does not write reviews or testimonials. Do not work around these safeguards.
Cloaking and redirects
A published page must show the same content to every visitor, ad reviewer and search crawler. Do not:
serve different content depending on whether a visitor looks like a reviewer, a bot or a crawler
redirect the URL of an approved ad to a different page, offer or domain
swap a page’s content after its ad is approved to show something the platform would reject
use CVRLanding slugs, redirects or custom domains to hide where traffic really ends up
To send ad traffic somewhere else, change the ad’s final URL on the ad platform so the ad is reviewed again. Controlled A/B experiments are allowed: each variant must be a genuine version of the same offer, assigned at random and never by whether the visitor is a reviewer or a crawler.
Prohibited products and content
Do not use CVRLanding to promote, sell or distribute:
illegal goods or services, or anything illegal where the page is shown
weapons, ammunition or explosives
illegal drugs, or prescription medicines without the required license
malware, spyware or tools for hacking or fraud
content that sexualizes, exploits or endangers minors, or any other sexual exploitation
hate speech, harassment, or content that promotes violence, terrorism or self-harm
counterfeit goods, or content that infringes copyright, trademarks or other rights
gambling, lending, investment or crypto-asset services without the licenses they require
pyramid or Ponzi schemes, or other schemes that pay mainly for recruiting people
Also do not publish anything that the ad platform sending traffic to the page prohibits, even if it is not listed here.
Sensitive data and targeting
Do not collect sensitive personal data, such as health, biometric or genetic data, racial or ethnic origin, religious or political beliefs, sexual orientation or anything else the law treats as sensitive, unless you have a lawful basis and a genuine need.
Do not use forms to collect passwords or full payment card numbers; take payments through a proper payment provider.
Do not build audiences or target ads based on protected characteristics or inferred medical conditions, including from quiz answers or form data.
Do not direct pages at children or knowingly collect their personal data.
By default, quiz analytics leave out sensitive answers and session replay masks form inputs. Do not send sensitive data to ad platforms through event parameters or custom events.
Security and abuse of the service
Do not:
access, or try to access, another workspace, its data or its pages
probe, scan or test the security of CVRLanding without our written permission
bypass plan limits, rate limits, credit checks or other usage controls
send forged or automated tracking events, or inflate analytics, conversions or experiment results
import URLs from sites you have no right to copy, or use URL import to get around paywalls, logins or robots rules
overload the service, or use it to attack other systems
share one login among several people, or open several trial accounts, to get around plan limits
upload malicious files, or use published pages to host files unrelated to the page
If you find a security vulnerability, report it to support@cvrlanding.com and give us reasonable time to fix it before you disclose it.
AI use
Do not try to extract system prompts, credentials, API keys or other customers’ data from the AI, including through instructions hidden in pages, files or URLs.
Do not use the AI to create content this policy prohibits, or to get around the safeguards described above.
Do not automate requests to drain, resell or share credits outside your workspace.
Do not present AI output as verified fact, expert advice or a real customer’s words without checking it.
Imported pages, uploaded files and prompts are treated as untrusted input, never as instructions to the system. Attempts to abuse the AI may lead to suspension.
Email and notifications
CVRLanding sends transactional email through Resend: account and security messages, billing notices, and the lead, booking and order notifications or confirmations you configure. Do not:
use notification or confirmation emails to send marketing or bulk messages
add recipients who have not agreed to receive those notifications
put misleading subjects, sender names or links in any email the service sends for you
If an address bounces or a recipient reports spam, we may stop sending to it.
Enforcement
We use automated and manual checks to keep the platform safe:
pre-publish checks for deceptive patterns, unsupported claims, missing privacy links, malware and phishing
review of high-risk pages before or after they go live
removal or unpublishing of content that breaks this policy
suspension of features, workspaces or accounts for serious or repeated violations
Depending on the severity, we may warn you, ask you to fix a page, or act immediately. We usually tell you what we did and why. If you think we got it wrong, appeal through support@cvrlanding.com and a person will review the decision.
We may report illegal content to the relevant authorities, and keep related records, where the law requires or allows it.
Reporting abuse
To report a page that breaks this policy, email support@cvrlanding.com with ‘Abuse report’ in the subject. Include the page URL, what you saw and, if you can, screenshots.
We review every report. We may not be able to share the outcome, especially when it concerns another customer’s account.
Questions about this document? Email support@cvrlanding.com.