Use cases
Built for teams that pay for traffic
Each business counts success differently. CVRLanding lets you pick the outcome that matters — and measures pages, tests and ads against it.
Performance marketers and media buyers
You launch campaigns weekly and need a page per ad angle, fast — and numbers you can defend.
- Spin up a page or a variant per channel and angle, matched to the ad that sends the click.
- CPL and CPQL from imported spend, with first-party and platform-reported numbers kept apart.
- Judge campaigns on qualified leads, not raw form submits.
- Primary metric
- Cost per qualified lead
- Goal type
- Lead generation
Agencies
You run many clients at once, each with its own pages, pixels, domains and people.
- One project per client offer, with custom domains and pixels per project.
- Give clients Analyst or Viewer access; keep editing and billing with your team.
- Hand off with exports: an HTML bundle, a Markdown brief or React source.
The Agency plan includes 15 seats and 100 projects.
- Primary metric
- Qualified outcomes per client
- Goal type
- Any goal
Ecommerce with cash on delivery
Orders come in by form and are paid at the door. Counting an order as a sale inflates every number you optimize on.
- An order placed is recorded as placed — not as revenue.
- Purchase goes to your ad platforms only after payment is confirmed, once, with the same event ID in browser and server.
- Refunds and cancellations adjust revenue and ROAS.
- Primary metric
- Paid orders
- Goal type
- Purchase
Appointment-based services
Clinics, studios and consultants sell time. A booking request isn’t a customer until you confirm it.
- Request-and-confirm booking with your services, durations and availability in your time zone.
- Booking requested and booking confirmed are separate events, so ads can optimize for confirmed ones.
- Track attended and no-show outcomes to see show-up rate over time.
- Primary metric
- Confirmed bookings
- Goal type
- Booking
B2B lead generation
Sales cycles are long, and a form fill is only the start. What matters is whether the lead was worth a call.
- Make qualified leads the primary metric, so tests can’t win on junk submits.
- Move leads from new to qualified, won or lost in the inbox, with owners and notes.
- Send each lead to your CRM with a signed webhook, and keep the inbox as the record.
- Primary metric
- Qualified leads
- Goal type
- Lead generation
SaaS signups
Search and social traffic land on a page that has to explain the product and earn a signup.
- Use a signup goal through a configurable event goal and send it to your ad platforms.
- Build high-intent search pages and colder social pages from the same product facts.
- Test headlines and offers with the signup as the stated primary metric.
- Primary metric
- Signups
- Goal type
- Signup
Start with your own offer
The free trial lets you build and preview a page. Publishing starts on a paid plan.