Use cases

Built for teams that pay for traffic

Each business counts success differently. CVRLanding lets you pick the outcome that matters — and measures pages, tests and ads against it.

  • Performance marketers and media buyers

    You launch campaigns weekly and need a page per ad angle, fast — and numbers you can defend.

    • Spin up a page or a variant per channel and angle, matched to the ad that sends the click.
    • CPL and CPQL from imported spend, with first-party and platform-reported numbers kept apart.
    • Judge campaigns on qualified leads, not raw form submits.
    Primary metric
    Cost per qualified lead
    Goal type
    Lead generation
  • Agencies

    You run many clients at once, each with its own pages, pixels, domains and people.

    • One project per client offer, with custom domains and pixels per project.
    • Give clients Analyst or Viewer access; keep editing and billing with your team.
    • Hand off with exports: an HTML bundle, a Markdown brief or React source.

    The Agency plan includes 15 seats and 100 projects.

    Primary metric
    Qualified outcomes per client
    Goal type
    Any goal
  • Ecommerce with cash on delivery

    Orders come in by form and are paid at the door. Counting an order as a sale inflates every number you optimize on.

    • An order placed is recorded as placed — not as revenue.
    • Purchase goes to your ad platforms only after payment is confirmed, once, with the same event ID in browser and server.
    • Refunds and cancellations adjust revenue and ROAS.
    Primary metric
    Paid orders
    Goal type
    Purchase
  • Appointment-based services

    Clinics, studios and consultants sell time. A booking request isn’t a customer until you confirm it.

    • Request-and-confirm booking with your services, durations and availability in your time zone.
    • Booking requested and booking confirmed are separate events, so ads can optimize for confirmed ones.
    • Track attended and no-show outcomes to see show-up rate over time.
    Primary metric
    Confirmed bookings
    Goal type
    Booking
  • B2B lead generation

    Sales cycles are long, and a form fill is only the start. What matters is whether the lead was worth a call.

    • Make qualified leads the primary metric, so tests can’t win on junk submits.
    • Move leads from new to qualified, won or lost in the inbox, with owners and notes.
    • Send each lead to your CRM with a signed webhook, and keep the inbox as the record.
    Primary metric
    Qualified leads
    Goal type
    Lead generation
  • SaaS signups

    Search and social traffic land on a page that has to explain the product and earn a signup.

    • Use a signup goal through a configurable event goal and send it to your ad platforms.
    • Build high-intent search pages and colder social pages from the same product facts.
    • Test headlines and offers with the signup as the stated primary metric.
    Primary metric
    Signups
    Goal type
    Signup

Start with your own offer

The free trial lets you build and preview a page. Publishing starts on a paid plan.